Metamason is born of a single ideal: to revolutionize the way we make products such that they are personalized to the end user.
Design as we know it has existed for centuries. From the moment the first masons discovered how to fire clay and cut stone, humans have been devising ways to make objects better suit their needs. We learned to shape raw materials into standard products and distribute them among consumers—the fundamental process of mass production that has underpinned product design since the earliest bricks and handaxes. Since then, technological and cultural improvements have vastly expanded mass production’s capacity and scope, putting design quality once reserved for kings into the hands of billions.
Yet mass-produced objects aren’t made for you; they’re made for someone like you, someone you might resemble or act like—because product design in the modern world has only ever been able to think in terms of market segments, never individual people. Limited by supply chain inefficiencies, products have emerged as a series of compromises between engineer, designer, manufacturer, and customer. The resulting system ultimately fails to address the needs of the individual human being in service of a carefully calibrated average, attempting to achieve the least bad for the most people rather than striving for the most good.
Due to the proliferation of 3D technologies like printers, scanners, AR, and cloud computing; we are on the verge of a profound revolution in the making of objects. The gaps are being bridged between design and manufacturing, between products and people. The moment has arrived when cost-effectiveness, demand, and technological capability allow for a new methodology of creation. The sun is rising on a new world: the world of Mass Personalization.